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Marketing Setup (Week 2)

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Objective: Create a system that brings in a consistent stream of qualified leads.

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Key To Success: Show up everyday.

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Worksheets:

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Bonus:

Marketing Readiness (Coming soon…)

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Quick Reference Guide

1**. Marketing Channels**

• [ ] List all the channels and tactics you can utilize to reach your customers
• [ ] Assign priority using ICE framework (Impact, Confidence, Ease, Cost)
• [ ] Choose 1–3 main channels to focus on based on your ranking
• [ ] Create a daily outreach rhythm

2**. CRM / Market Map**

• [ ] Start a simple lead tracker (Google Sheets or Notion table)
• [ ] Add 20–50 prospects (names, contact, notes). Include friends, family, and prior customers.
• [ ] Label each contact by stage: Cold / Warm / Interested / Booked

3**. Organize Brand Assets**

• [ ] Logo, favicon, and tagline
• [ ] Photos of jobs, team, trucks, workspace
• [ ] Client testimonials and reviews
• [ ] Folder for quote/invoice templates, pitch kits, etc.

4**. Online Presence & Handouts**

• [ ] Google Business Profile
• [ ] 1-page website or Linktree landing page
• [ ] Instagram + Facebook Page setup
• [ ] Print ideas:
  • [ ] Truck wrapper
  • [ ] Business cards
  • [ ] Job flyers / leave-behinds
  • [ ] Yard signs or truck magnets

Bonus

If you plan to create content as part of your strategy, now is the time to start.

5**. Content Calendar**

• [ ] Plan 2–3 posts per week
• [ ] Use a mix of:
  • [ ] Behind-the-scenes (photos, jobs in progress)
  • [ ] Trust content (testimonials, before & afters)
  • [ ] Offer reminders
• [ ] Schedule posts or batch weekly