📞 Cold Call Sales Outline – 6-Step Arc

🔑 Your mission: Interrupt kindly → Build quick trust → Offer value → Ask for a soft next step.

1. Intro & Permission to Speak

Goal: Respectfully break the ice and ask for permission to continue.

Script Example:

“Hi, is this [Customer Name]? This is [Your Name] with [Business Name] here in [City]. I know this is a bit out of the blue—do you have a quick minute?”

• If yes → Move forward.
• If no → “No problem at all, what’s a better time to follow up?”

🧠 Why it works: People appreciate when you're polite and direct.

2. Quick Context + Benefit Hook

Goal: Give a fast reason why you’re calling that focuses on them, not you.

Script Example:

“We’ve been helping a few neighbors on [Street/Area] with [service]—and I wanted to see if you’d be open to a quick option that might save you some time or money.”

Variations:

• “I noticed a few lawns in the area that looked like they might need a trim after the rain last week...”
• “We’re offering a no-cost diagnostic this week—figured I’d give you the heads-up.”

3. Ask a Friendly Question